Are there too much K-beauty brands in the market? Do you want to know which of these K-beauty brands are endorsed by your favorite Korean celebrities?
In this post, we will take you down the K-beauty stores in Korea and the celebrity brand representative these companies choose.
It is important for companies to choose the best face to represent their brands. And there are simply stars that stand out from others and makes perfect celebrity brand representative for such products.
As a K-drama or K-pop fan, it is quite a subtle requirement for you to know which brands does your favorite stars endorses.
KRYSTAL- ETUDE HOUSE
F(x)’s youngest, Krystal, has been the face of ETUDE since 2013 and she has been representing the brand util today. She’s actually one of the longest celebrity brand representatives for Etude since Song Hye Kyo who endorsed the brand for almost 5 years. Krystal perfectly fits the brand’s image since she’s an epitome of innocence and edgy at the same time. Etude has been a brand trusted for it’s youthful yet glamorous products. So are you a princess like Krystal? This place might be the best place for your k-beauty needs.
SONG HYE KYO – LANEIGE
So you might begin to wonder where did that long-running celebrity brand representative of Etude house go? She’s actually still a representative of a K-beauty brand but only more mature. Laneige is a brand known for their approach to natural yet elegant makeup and beauty. Song Hye Kyo makes a perfect representative for the brand considering her vibrant and elegant beauty shines at all times. Alongside this descendant of the Sun, the star is Lee Sung Kyung who also represents the brand.
MOON CHAE WON – SNP
Skin care brand SNP recently made Moon Chae Won represent their brand. Top actress Moon Chae Won took on the celebrity brand representative role for this K-beauty company early this year. Moon Chae Won’s fresh and healthy skin best reflects the image of the brand. We’re looking forward to seeing her represent the brand for a longer time in the future!
GONG HYO JIN – CLIO
Top Actress Gong Hyo Jin has been the face of K-beauty brand Clio since 2015. This brand is specifically defined by it’s elegant, strong and chic image. Gong Hyo Jin makes a perfect celebrity brand representative for its products because of her endless beauty and elegant image.
SUZY x KIM SOO HYUN – THE FACE SHOP
The Face Shop has always been championing their skin care products and naturally healthy looking makeup products. It has been a while since Dream High stars, Bae Suzy and Kim Soo Hyun became the representatives of this K-beauty company. Of course, seeing how healthy and perfect this pair’s skin are, you can never say no to the brand!
GD x DARA x BLACK PINK – MOONSHOT
Of course, a YG brand needs a YG representative. YG’s cosmetic line, Moonshot, proudly takes in their own housed idols to carry their brand. Idols like G-dragon, Sandara Park, and Black Pink shows off their swag to represent this brand. Indeed a perfect fit to the glamorous yet healthy beauty this brand wants to show off.
GOT7 – IT’S SKIN
While its skin has been tapping male idols to represent their brand, one of their most recent celebrity brand representative who definitely brings out the brands’ image is GOT7. Its Skin has been championing skin care products(mostly for men) which are tested and proven effective by a number of dermatologists in Korea. Seeing the perfectly cared for the skin of the GOT7 boys definitely, won’t make you doubt this brand. Indeed you’ll have that Forever Young skin like GOT7.
HYUNA – TONY MOLY
Tony Moly indeed met a great representative in the person of Kim Hyuna. It has been three years since this idol became the celebrity brand representative of Tony Moly and it seems like we will still be counting the years she’ll be carrying the brand. Being able to keep up with the brand’s diverse collection of skin care and makeup products, indeed made her the brand’s perfect representative; like no other.
YUNA x LEE MINHO – INNISFREE
And speaking of long time endorsements, these celebrities most definitely grabbed a big deal in endorsement as well. I’m talking about SNSD’s Yuna and top star Lee Minho who has been standing as the celebrity brand representative of Innisfree for quite the longest time now. Yuna started her relationship with the brand in 2009 and later was joined by the actor; Lee Minho. Representing the brand side by side for a number of years, they started to couple up for a mini web-drama that features the brand’s products in 2015. Up until date, these two has been carrying the brand both in Korea and internationally.
So knowing these brands and their celebrity representatives would no doubt make you go grab some of their products immediately. It indeed makes us feel prettier knowing we share the same products as our favorite stars!
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